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ARTICLE · 21 JANUARY 2026

Trade Secrets And NDAs: Why Startups Still Miss The Bigger Picture

Khurana & Khurana, Advocates and IP Attorneys
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In the high-stakes world of startups, ideas are currency. Founders rush to protect their innovations from being stolen or copied, often believing that a well-drafted Non-Disclosure Agreement (NDA) is enough to safeguard their intellectual assets.

IndiaIntellectual Property

Introduction

In the high-stakes world of startups, ideas are currency. Founders rush to protect their innovations from being stolen or copied, often believing that a well-drafted Non-Disclosure Agreement (NDA) is enough to safeguard their intellectual assets. But as many later discover, relying solely on NDAs is like locking the front door while leaving the windows wide open. The protection of trade secrets demands much more strategic foresight, internal safeguards, and a culture of confidentiality.

This blog explores how startups often misunderstand trade secret protection, why NDAs are not the ultimate solution, and what a holistic approach to information security really looks like.

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