TikTok is a video sharing application that allows users to
create and share 15 second videos, owned by the Chinese company
ByteDance, after merging with its predecessor- Musical.ly. The App
allows its users to record their reactions to videos and further
edit them with filters, music, animation, special effects etc., and
like all other social applications, other users can share, follow,
like and comment on everything that they see.
However, a major flaw in Tiktok's business plan seems to be
that they do not offer any substantial means to the creators to
earn directly through the App. The App does not pay or offer any
incentives to the creators, and the primary way that the creators
on TikTok generate money is by shifting
their fan base to other paying Apps like
YouTube, Instagram, Snapchat and Twitter
1. Athough, currently, TikTok is free and without
any advertisements.
