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ARTICLE · 07 JULY 2008

The Trade Name Game

Anybody looking for commercial viability cannot ignore the facet of having a mark that speaks for itself. Infringement suits take place day in and day out to beat the vicious rival.

IndiaIntellectual Property

Anybody looking for commercial viability cannot ignore the facet of having a mark that speaks for itself. Infringement suits take place day in and day out to beat the vicious rival. Splits, buy-outs, mergers and acquisitions are also often dwelling in the trademark ownership conflict. The reputation, recognition and relation that a trademark builds for a product is primarily what keeps products staging.

The protection of trademarks in India, vests in the principle of protection of goodwill and repute. The Indian law very clearly states that the right to use a mark vests with the owner. Ownership may be acquired through a process of application, examination, publication, opposition (if any) and registration. Section 28 of the Trademarks Act, 1999 confers an exclusive right to use the mark upon the trademark owner. The section also prescribes that the exclusive right to use the mark subject to the

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