Metaverse, is the virtual-reality space in which users interact
via computer-generated environment, something similar to what
already exists on gaming platforms. It is a simulated digital
environment that encompasses a network of 3D virtual worlds focused
on social connection. Non-fungible tokens and their underlying
technology have surged the market value of digital assets.
From gaming to art and e-commerce, every industry has started to
enter the metaverse sphere to explore the endless opportunities it
has to offer.
There prevails a dual mindset of companies, where few are eager
and contemplating offering goods and services to the public in the
metaverse and few that rather wait it out and fully understand the
implications that is to come by trading in the digital virtual
market. While this battle is ongoing on one side, leading brands
such as AJIO, WALMART, VOGUE, etc. have entered the virtual market
and furthermore applied for trademark protection in India
