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ARTICLE · 29 JUNE 2026

Intellectual Property Rights -June 2026

King, Stubb & Kasiva
King, Stubb & Kasiva
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King, Stubb & Kasiva

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Whether Google’s practice of allowing competitors to purchase and use the registered trademark “HINDWARE” as a keyword under its AdWords programme amounted to trademark infringement and unfair commercial exploitation of the plaintiff’s trademark

IndiaIntellectual Property

Delhi High Court Holds Google Liable for Trademark Infringement Through Keyword Advertising: Hindware v. Grohe

Summary

In a significant ruling on the intersection of trademark law and digital advertising, the Delhi High Court in batch matters Hindware Ltd. v. Grohe India Pvt. Ltd. & Ors. [CS(COMM) 591/2017] and Hindware Ltd. v. Omkara Infoweb Pvt. Ltd. [CS(COMM) 592/2017] held that Google’s practice of permitting advertisers to bid on a competitor’s registered trademark as a keyword under its AdWords programme can amount to trademark infringement. The Court observed that allowing competitors to use the well-known trademark “HINDWARE” as a keywo-rd enabled them to unfairly benefit from the goodwill associated with the mark and constit-uted an unauthorized commercial exploitation of the plaintiff’s trademark rights. The judgment reinforces the principle that trademark protection extends beyond traditional forms of use and applies equally within the online advertising ecosystem.

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