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ARTICLE · 06 JANUARY 2021

Google Licensing Badge: Mechanics And The Aftermath

Khurana & Khurana, Advocates and IP Attorneys
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Google is a goldmine to obtain a plethora of information, and users' experience with this onslaught only extends when the information is received through images.

IndiaIntellectual Property
Shivani Kundle
Shivani Kundle
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Introduction

Google is a goldmine to obtain a plethora of information, and users' experience with this onslaught only extends when the information is received through images. Google image provides this to its users by enabling them to experience a world of information visually. Further, the procedure of receiving information on Google images is extremely uncomplicated and fulfilling.

However, this easy access to images by search engines soon unearths a conflict; copyright infringement.  The aforementioned conflict is a product of misplaced affirmation amongst the users that the images in search results are perhaps not protected under copyright. This behavioural flaw amongst users is indicated in a recent research conducted by Smartframe.

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