at the UK Intellectual Property Office. Ebay claimed that its mark
was popular worldwide. It further claimed that the similarity
between Ebay and UKBAY is likely to cause confusion amongst their
common consumer-base and hence, the latter must not be registered.
Ebay also stated that since the word "BAY" was common in
the marks, consumers are likely to create an association between
the two marks and that UKBAY would draw undue benefit from such
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