Can You Trademark An AI-Generated Logo Or Brand Name?

Introduction-

The Fourth Industrial Revolution has brought a drastic change in the market and how it operates. There is barley anything in the society which is not touched by the changes brought by this revolution, and Intellectual Property Rights and Trademark specifically stands as no exception. Trademark as a part of IPR has twofold purpose to solve¹, it helps businesses to distinguish themselves from other businesses and another purpose it caters to is to help consumers to identify the business on which they rely and trust. The arrival of Artificial Intelligence has made one task of trademark easy, at least in the online world by way of algorithms functioning upon the big data, it is assisting consumers to have a narrow and refined search based on their search history and other records to throw specific result which is relevant to consumer leaving less scope of confusion². At the same time businesses are using AI to create logo's and trademark which is a matter