Building And Protecting A Brand Name In India Using Intellectual Property Law

For every startup, their brand’s name is a gateway towards their market recognition. A strong brand name, hereinafter referred to as a “Trademark”, is a company’s most valuable asset, as it differentiates the creator’s products from its competitors in the market space. A trademark carries immense value, as it retains customer loyalty by being a source identifier that is often associated exclusively with a particular business and its heard earned goodwill and reputation

This makes choosing a strong Trademark extremely crucial. This guide explains the practical steps startups should take while adopting a Trademark and methods to protect the said brand name across India.

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