Brand Protection: A Lesson From Louboutin

In todays' consumerist day and age, the brand value of a company is key to its profits. It takes years to set up a unique brand that appeals to consumers and becomes a leader in its sector of the economy. Various factors such as intensive research and development, smart marketing and, publicity contribute to building a brand's reputation and make it sought-after. A higher value of the brand also allows the company to charge more for its products.

The counterfeiting conundrum

However, today's markets are also rife with counterfeit products that rip off the characteristics, designs and logos of high-end brands and sell them at extremely cheap rates. Most of these products come from China and Hong Kong. India is the 6th biggest origin destination for these products. According to a report published by the Organisation for Economic Cooperation and Development in April 2016, the estimated value of cross border trade in fakes is close to $461 billion a year or about 2.5%