Beyond The Product, The Brand

The intellectual property law was established to protect the cretors an owners against the competitive market and to give certain uniqueness to the product in the market which would help the products to get a well-deserved recognition in the market helping them to gain popularity as most of the times the costumers choose the products based on the name of he brand. To make this name in the market the companies work deligently to gain the trust In the market. The trademarks being one of the intellectual property helps the company to build its brand by providing exclusive rights to a unique name or the symbol, which helps the company to distinguish itself from the other competitors in the market and to foster the brand recognition and customer trust. The history of Trademark traces back to the ancient times when merchants were using signs or marks in trade to distinguish their products. Although the use of trademarks dates back to the thousands of year, however the exact