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ARTICLE · 26 NOVEMBER 2019

Awareness vs. Understanding (vis-à-vis Intellectual Property)

Khurana & Khurana, Advocates and IP Attorneys
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This article attempts to unveil the difference between awareness and understanding vis-à-vis Intellectual Property;

IndiaIntellectual Property

This article attempts to unveil the difference between awareness and understanding vis-à-vis Intellectual Property; the evidentiary gap between awareness and understanding leading to confusion and misinformation; heterogeneous reasons pointing out the lack of understanding amongst people and the comprehensive ways to overcome this stigma.

The knowledge society that we live in today has transformed the globe in terms of information, technology and connectivity. Consequently, concepts like IP and IT pop up in the heads of every other "aware" social media user and influencer. The confusion, the lack of understanding is clearly reflected in the actions and reactions attributed in an attempt to get familiar with these gradual progressions and shift trends, though sometimes unsettling. In fact, a plethora of questions ranging from "Is privacy a myth?" to "Sharing someone's work of art really constitutes an infringement?" has already been put out.

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