This article attempts to unveil the difference between awareness
and understanding vis-à-vis Intellectual Property; the
evidentiary gap between awareness and understanding leading to
confusion and misinformation; heterogeneous reasons pointing out
the lack of understanding amongst people and the comprehensive ways
to overcome this stigma.
The knowledge society that we live in today has transformed the
globe in terms of information, technology and connectivity.
Consequently, concepts like IP and IT pop up in the heads of every
other "aware" social media user and influencer. The
confusion, the lack of understanding is clearly reflected in the
actions and reactions attributed in an attempt to get familiar with
these gradual progressions and shift trends, though sometimes
unsettling. In fact, a plethora of questions ranging from
"Is privacy a myth?" to "Sharing someone's
work of art really constitutes an infringement?" has
already been put out.