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ARTICLE · 08 AUGUST 2019

Art, Copyright Infringement And Advertising.

Ai Wewei is a Berlin-based Chinese artist.

IndiaIntellectual Property

Ai Wewei is a Berlin-based Chinese artist. He created an installation at the Kunsthal Charlottenborg in Copenhagen – gallery of the Royal Danish Academy of Art. . He used the bright orange life jackets worn by refugees on their perilous journey. The installation was created by stuffing the lifejackets into the façade of the museum. He called it Soleil Levant – Sunrise.

A dealer of a famous brand of cars created an advertisement for the cars by having one of them photographed in front of the installation. The artist was offended by this as the artwork he had created to highlight the plight of the refugees was used as a backdrop for a car, for commercial purposes.

The artist's effort to settle the matter with the dealer turned futile and he took the dealer to court. The court decided in favour of the artist.

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