An Argument Of Transborder Reputation - Strategy Needed

The Intellectual Property Appellate Board (IPAB) has recently rejected the appeal of Jones Investment Co. Inc., A US Company, challenging the order of the Registrar of Trade Marks, dismissing the opposition filed by US Company against the registration of trade mark JONES label by Indian party trading as Vishnupriya Hosiery. 

The case of the appellant was that it is the registered proprietor of trade mark JONES NEW YORK and is using it internationally in relation of wide range of goods including clothing for men, women from the year 1966 the mark has and acquired an international reputation.  The Appellant argued that the Respondents have copied and adopted the Opponent's trade mark in respect of identical/same goods and as such the use of trade mark JONES label would cause confusion or deception.