Digital media means any media that are encoded in
machine-readable formats. Digital media can be created, viewed,
distributed, modified and preserved on digital electronics devices.
Digital media has exploded in growth in India, similar to other
countries, in the recent years. Keeping such growth of digital
media consumption in mind the Department of Promotion of Industry
& Internal Trade ("DPIIT"), vide the
Press Note 4 of 2019 dated 18th September 2019
("PN4"), introduced the Foreign Direct
Investment ("FDI") regime for entities
engaged in uploading/streaming of news and current affairs through
digital media. Accordingly, such entities were permitted to receive
FDI up to 26% under the Government approval route.
