The Poaching Game, The Thin Line Between Ethics And Shame

We live in a competitive world where we face competition in everything, be it education, employment or business etc. Even if we step out to buy simple products like toothpastes, ketchups and refreshments, it is not easy for us to make a simple and quick choice because of various options from brands that are easily available and also the luring advertisements that brands come up with to attract customers. In such a dynamic market customers are of tremendous value to businesses. Entities have to keep their foot on the gas not only to attract new customers but also to protect the existing ones. Further, is it possible to create a customer base without talented and faithful employees?^[1]