Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 31 MAY 2017

Celebrity Endorsement In The Consumer Protection Bill

Lex Orbis
Explore more from Lex Orbis

People admire celebrities and if those celebrities say that they like a product then the admirer will like that particular product, too.

IndiaConsumer Protection
Aniruddh Singh
Aniruddh Singh
Author LinkedIn connections

People admire celebrities and if those celebrities say that they like a product then the admirer will like that particular product, too. The concept of celebrity endorsement is simple and widely used as a part of promotional and marketing strategy throughout the world. In India celebrity endorsements are the backbone of the endorsement industry.

It is tough to analyse the impact of celebrity endorsements on the sales of a particular product but it is apparent that when a prominent public figure endorses a product the psychological effect will drive the audience to buy the product and will add to the profits of the trader as well as the celebrity. One of the global corporate finance companies found that "the total value of the top 15 celebrity brands in India is worth over US$691 million".

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Consumer Protection (E-Commerce) (Amendment) Rules, 2026: A Comprehensive Regulatory Overhaul Of India’s Digital Marketplace

The Ministry of Consumer Affairs, Food and Public Distribution, acting through the Department of Consumer Affairs, has notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, vide Notification No. CG-DL-E-10092026-276125, published in the Gazette of India, Extraordinary, Part II, Section 3, Sub-section (i), dated 9 September 2026.
IndiaConsumer Protection
IndiaLaw LLP
IndiaLaw LLP
Article

Rethinking E-Commerce Compliance: Key Changes Under The Consumer Protection (E-Commerce) (Amendment) Rules, 2026

On September 9, 2026, the Ministry of Consumer Affairs, Food and Public Distribution (Department of Consumer Affairs) notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026 (“Amendment Rules”), amending the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”). The Amendment Rules will come into force on January 1, 2027.
IndiaConsumer Protection
AZB & Partners
AZB & Partners
Article

CCPA’s Guidelines On Dark Patterns: An Overview

The visual interface of ecommerce platforms increasingly influences how consumers select, purchase, subscribe to and cancel goods and services. Before the issuance of a framework specifically addressing dark patterns, the Consumer Protection Act 2019 (“Consumer Protection Act”) and the Consumer Protection (E-Commerce) Rules 2020 (“E-Commerce Rules”) already prohibited unfair trade practices in e-commerce.
IndiaConsumer Protection
Tuli & Co
Tuli & Co
Article

Legal Metrology (Packaged Commodities) Amendment Rules, 2026: Enhancing Transparency And Consumer Protection In E-Commerce

The Legal Metrology (Packaged Commodities) Amendment Rules, 2026 introduce significant compliance obligations for e-commerce platforms, particularly regarding the disclosure of Country of Origin and other product information. This article analyses the key amendments, their implications for manufacturers, importers, and online marketplaces, and the broader objectives of strengthening consumer protection in the digital marketplace.
IndiaConsumer Protection
Khurana & Khurana, Advocates and IP Attorneys
Khurana & Khurana, Advocates and IP Attorneys
Article

Indian FSSAI’s New Labelling Rules 2026

India's food safety regulator has introduced new labelling amendments that simplify compliance for infant nutrition products and small packages while strengthening traceability requirements for non-retail containers. Meanwhile, the Supreme Court is pushing for front-of-pack warning labels on products high in fat, sugar, and salt, raising critical questions about implementation thresholds, consumer accessibility, and the balance between public health and industry concerns.
IndiaConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Consumer Protection (E-Commerce) (Amendment) Rules, 2026: Recalibrating E-Commerce Compliance Across The Indian Data Privacy Framework

The Department of Consumer Affairs, Government of India, has amended the Consumer Protection (E-Commerce) Rules, 2020 through the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, with the objective of strengthening consumer protection while facilitating a transparent and balanced regulatory framework for the e-commerce sector.
IndiaConsumer Protection
S.S. Rana & Co.
S.S. Rana & Co.
Article

Front-of-Pack Labelling In India: Supreme Court Examines FSSAI’s Proposed Framework

India's Supreme Court is examining the food regulator's proposed front-of-pack labelling framework for packaged foods, which would require red hexagonal warnings on products exceeding specified levels of sugar, salt and fat. The Court has raised critical questions about nutrient thresholds, label design, implementation timelines and practical implications for food businesses, while the final requirements remain subject to judicial determination and subsequent regulatory process.
IndiaConsumer Protection
Lexplosion Solutions Private Limited
Lexplosion Solutions Private Limited
Article

Indian FSSAI’s Aug’26 Enforcement Wave — What Food And Beverage Advertisers Should Know

India's Food Safety and Standards Authority intensified enforcement in August 2026, targeting major food and beverage companies over "100%" purity claims, energy drink labeling, and packaging compliance. The regulatory actions against Dabur, ITC, Diageo, and over 150 other companies reveal how product names, packaging, and advertising copy are now treated as interconnected consumer protection issues requiring coordinated legal review.
IndiaConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

FSSAI vs. Misleading Claims: The Legal Story Behind The "100%" Labelling Crackdown

The Food Safety and Standards Authority of India (“FSSAI”) has, over the course of late May 2025, taken two connected regulatory steps aimed at curbing misleading claims on packaged food labels. First, FSSAI issued a formal advisory to all Food Business Operators (“FBOs”) directing them to discontinue the use of the term “100%” on food labels, packaging, and promotional material. Second, and consistent with the concerns underlying that advisory, FSSAI issued a detailed notice to a confectionery company in India, flagging specific instances of non-compliant labelling and misleading claims across several of its product lines.
IndiaConsumer Protection
S.S. Rana & Co.
S.S. Rana & Co.