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ARTICLE · 20 JANUARY 2022

Comparative Advertisement: Judicial Trends In The Contemporary World

Khurana & Khurana, Advocates and IP Attorneys
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In many nations, comparative advertising is a common form of commercial advertising. The word "comparative advertisement" refers to a comparison of an advertiser's goods and services to those of a competitor.

GlobalIntellectual Property
Anuja Saraswat
Anuja Saraswat
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INTRODUCTION:

In many nations, comparative advertising is a common form of commercial advertising. The word "comparative advertisement" refers to a comparison of an advertiser's goods and services to those of a competitor. The goal of comparative advertising is threefold: to raise public awareness through honest comparison, to promote the brand, and to increase market sales. These advertising are intended to compare the value, quality, price, benefits, and other aspects of their product to those of competitors in order to influence consumer behavior by giving the impression that their product is better than or on par with the competition. The Trademark Act of 1999 contains provisions to protect trademarks from infringement.

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