Outsourcing production to more cost-effective locations has been
the mainstay of fashion brands for decades, ensuring speed to
market and financial growth. But with increasing pressure on brands
to deliver responsibly and ethically, and in a very challenging
economic climate, supply chains can expose fashion businesses to
significant reputation risks and harm performance if they are not
closely monitored.
As brands increasingly reassess strategies to optimise financial
performance and profit margins, the focus on sustainability, social
impact and workforce wellbeing may be sacrificed. However, short
term gains may lead to increased risk and financial exposure.
Fashion's business media has reported on a number of high
profile brands such as Boohoo for failings in their production
houses and supply chain, and H&M/Inditex on their
'sustainable' clothing lines. With savvy consumers making
more informed choices about where they spend, greenwashing scandals
and failure