Introduction:
Since global retail started focusing on buying and selling of
goods and services over a network, primarily the internet, the term
e-commerce grew to define the same. The evolution began since the
growth of eBay in the 1990s. E-commerce essentially means
electronic commerce- a term self-explanatory enough but also calls
out for reflecting on the incidental privacy violations and
antitrust issues that grew with it.
For goods and services to be accessed on this platform, data is
transferred virtually, processed and stored by enterprises. Many
countries have now passed regulations to restrict such data
transfer owing to concerns regarding data privacy, national
security and regulation of domestic markets. Utmost importance
therein being given to personal and sensitive data of individuals.
The main focus for laws has been to maintain a balance between
protecting said data and stabilising healthy competition in market,
and efficiently using it for economic
