Trademark Protection In The Metaverse

As in an earlier article in our series on the metaverse, we are addressing the topic of the distribution of digital products. In this context, the question that inevitably arises is whether and how trademarks can be protected in the metaverse. As far as the application of trademark law is concerned, much is still unclear in this context. The principles developed to date by law and jurisprudence can only be applied to a limited extent to this as yet relatively unknown field. The following article explains the extent to which trademark protection in the real world also applies in the virtual realm and what significance this has for the future trademark strategy of companies.

1. Emergence of trademark protection in the metaverse