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ARTICLE · 13 JULY 2026

Why Fix-Sell-Close Decisions Should Be Evaluated Concurrently And Not Sequentially

CEOs and their executive teams face a critical misalignment in assessing market pressures, creating governance challenges that demand a fundamental rethinking of portfolio management. This article examines why the traditional sequential approach to evaluating underperforming business units destroys value and presents a concurrent decision framework that treats fix, sell, and close options as simultaneous strategic choices rather than a process of elimination.

GermanyCorporate/Commercial Law

CEOs and their executive teams appear to be misaligned in their assessment of the severity of the market conditions they face, with CEOs consistently reporting higher levels of market pressure than their C-suite colleagues, according to AlixPartners’ Disruption Index

1. Introduction

CEOs and their executive teams appear to be misaligned in their assessment of the severity of the market conditions they face, with CEOs consistently reporting higher levels of market pressure than their C-suite colleagues, according to AlixPartners’ Disruption Index1.

This perception gap creates a governance problem, thereby raising the stakes for leadership teams regarding their approach to their non-core assets, as market pressure has become structural. When those setting the strategy and the teams around them executing it view their environment differently, portfolio decisions could stall or happen for the wrong reasons.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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