ARTICLE · 07 FEBRUARY 2025

De impact van AI op merkbescherming

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Zelfs als u nooit gebruik maakt van ChatGPT, Microsoft CoPilot of een vergelijkbare technologie...

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Zelfs als u nooit gebruik maakt van ChatGPT, Microsoft CoPilot of een vergelijkbare technologie, is de kans groot dat u regelmatig met Artificial Intelligence ('AI') in aanraking komt. Denk aan chatbots van webshops die leren op basis van de antwoorden, de gezichtsherkenning op Schiphol of het invullen van een CAPTCHA test (waarmee mens van computer wordt onderscheiden) waarmee u de AI van de website in kwestie traint. Ook humanoïde robots, zelfrijdende auto's en technologie die medische diagnoses stelt zijn voorbeelden waar AI deel vanuit maakt.

De vraag is in hoeverre AI en andere nieuwe technologieën impact hebben op de bescherming van uw intellectuele eigendomsrechten. Dit artikel gaat in op enkele aspecten van AI in het kader van merkbescherming.

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