New Tool Available For Dutch Entrepreneurs: Name Checker

Recently, the Benelux Office for Intellectual Property ("BOIP") together with the Dutch Chamber of Commerce ("DCC") introduced Name checker, a new tool to assist startups in the Netherlands in choosing their company name. Of course, Name checker could also be used as a first step in clearance projects for example in rebranding projects or when choosing a new trade mark.

The difference between company names and trade marks

There is an important difference between a company name and a trade mark. Actively using a company name automatically gives protection under Dutch law, without the need to register. However, that protection is only valid in the region where the business is active. Beyond that region, it can be possible for others to use your company name. If you want to have a more exclusive right to a name for certain goods and services, you must apply to register your name as a trade mark.