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ARTICLE · 24 OCTOBER 2025

China's Cultural IPs Find Resonance Abroad

A session on the New Cultural Ecosystem in the Era of Digital Intelligence, held during the Beijing Cultural Forum on Monday, highlighted how China's cultural IPs are incubated and reach global audiences.

ChinaMedia, Telecoms, IT, Entertainment

A session on the New Cultural Ecosystem in the Era of Digital Intelligence, held during the Beijing Cultural Forum on Monday, highlighted how China's cultural IPs are incubated and reach global audiences.

For Justyna Katarzyna Szpakowska, whose nickname is Cui Hua, a Polish media worker who has lived in China for nearly two decades and labels herself a "superuser" and "observer" of China's cultural IPs, the trend is visible in everyday life.

"Foreign audiences are most drawn to depictions of real Chinese life and authentic human stories," she says. "When I first came to China, many foreigners' impressions stopped at kung fu and the Great Wall. Now they talk about The Three-Body Problem, short dramas and games. That's a real change."

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