Mobil Pesticides? No, We Won't Allow It!

Seeing the brands "Mobil" or "美孚"(a corresponding Chinese trademark of "Mobil"), we would associate it to the leading entrepreneur in the oil business – ExxonMobil, and the Mobil 1 lubricating oils we use to lubricate our cars. When seeing pesticides or fertilizers bearing the same Mobil mark, we would feel confused, and when realizing that this Mobil is not the Mobil we are familiar with, we then would accept the fact that there might be two Mobil brands? No, ExxonMobil says no to the infringement that would bring about dilution to its famous brand built up by years' use and continuous publicity in the market. No, the Court says no to trademark infringement that would confuse the public or dilute a well-known trademark.