On April 1, 2021 Guangdong High People's Court made a final
ruling in the second instance of Lego trademark infringement and
unfair competition case. The court fully supported Lego's claim
of RMB 30 million (about USD 4.7 million), which is 10 times of the
damages awarded by the first instance court.
Guangdong Meizhi Zhijiao Technology Co., Ltd. the second branch
of Guangdong Meizhi Zhijiao Technology Co., Ltd., and Shantou
Zhilepin Toys Co., Ltd. copied a large quantity of "Lego"
building blocks which carry the brand "Lepin". Guangdong
High People's court found that this constituted trademark
infringements and unfair competition and issued permanent
injunction against the three defendants. Based on the evidences,
which include the "Lepin" sales record on Taobao, the
revenue of the infringing products amounted to over RMB 500 million
(about USD 78 million). With reference to the profit rate of
related industries, the Guangdong High People's Court estimated
that the
