On the 1st of January 2019, China enacted new
e-commerce legislation which is of interest to foreign brand owners
who maintain an online storefront in China. This is the first
comprehensive piece of legislation governing e-commerce to be
enacted within China, and as such brings significant changes to the
legislative environment. This legislation has a broad scope and
encompasses multiple facets of e-commerce, such as the registration
and licensing of e-commerce operators, electronic payments,
e-commerce dispute resolution, and the taxation of e-commerce
enterprises. This legislation also addresses other important
aspects of e-commerce including consumer protection, data
protection and cybersecurity, as well as the protection of
intellectual property (IP).
