How To Recognize A Well-Known Trademark In China?

Well-known trademark recognition is a systematic and challenging project in China. This article will be discussing five important aspects of well-known trademark recognition in China and intends to give foreign companies or practitioners a clear picture of this system.

Importance of Well-known Trademark Recognition

Under Chinese Trademark Law, the first to file principle is mainly followed in trademark examination and protection. Use or intention to use is not a prerequisite to file a trademark registration application in China. In such a situation, trademark squatting has become a serious problem in trademark protection in China for foreign companies.

Despite that Chinese government are taking and to take severe measures to fight against trademark squatting, it would still be difficult to refuse or to cancel the registration and to prohibit the use. One of the reasons is that the applicants are not able to prove the prior use or prior registration of the mark in