Developing A Trademark Enforcement Strategy Guided By Sun Tzu And Von Clausewitz

Speaking of strategy, Mike Tyson quipped that "Everybody has a plan until they get punched in the mouth." "That quote, it morphs life so much," he explained later on. "It's all about endurance." and "If you're good and your plan is working, somewhere during the duration of that, the outcome of that event you're involved in, you're going to get the wrath, the bad end of the stick. Let's see how you deal with it." The question is how you adapt your plan when you get punched in the mouth. Atfer all, a well-conceived strategy is necessary as it can help you put yourself together after the initial fear and freeze brought by the punch in the mouth and then adjust, survive and prevail in confrontations. Sun Tzu advised that "The skillful warriors in ancient times first made themselves invincible and then awaited the enemy's moment of vulnerability. Invincibility depends on oneself, but the enemy's vulnerability on himself. In all fighting, the direct methods may be used for