What is the relationship between China and Southeast
Asia when it comes to cross-border trade in counterfeit
goods?
CHORUS is all about providing data to you and your brand
protection teams to help you run successful enforcement campaigns.
As well as the data held within CHORUS, it is useful to understand
the counterfeiting landscape in the countries where your brands may
face problems and how these products move across different
countries or regions. With that in mind, we wanted to share the
results of some research that Rouse, the IP services business
behind CHORUS, conducted on behalf of the UK Intellectual Property
Office (IPO UK).
Earlier this year, the IPO UK engaged Rouse to study the
cross-border trade in counterfeit goods between China and South
East Asia (SE Asia), focusing on branded consumer goods industries
in which the UK leads. This updates a similar 2015 report and
covers developments in routes, the impact of e-commerce growth, the
COVID-19
