Conflict Between Trade Name And Prior Registered Trademark

    With the rapid development of economic level, enterprises are generally aware of the importance to add the establishment of trademark protection system to their business development plans. Nowadays, trademark agencies are blooming everywhere. Apart from obtaining comprehensive trademark registration system, the focus of major enterprises is tilting towards the management and protection system of registered trademarks. In practice, the conflicts between trade names and registered trademarks are quite often. Here, we would like to analyze the conflicts between later business names and prior registered trademarks in this article.

    In the enterprise preparation stage, name would be a very important issue; the "name" here includes both the name of the enterprise and the name of the core brand. After the company name is determined, it is submitted to the Administration for Market Regulation (AMR) for review and registration; after the brand name is determined, it