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ARTICLE · 15 SEPTEMBER 2021

China IP Updates: September 2021 (Issue 1) - 14 Sep 2021

Trying to increase your market share in China please?

ChinaIntellectual Property

Too much of a good thing? Tencent and its 80% market share in exclusive music copyright
腾讯解除网络音乐独家版权

Date: 2021-08-31

Trying to increase your market share in China please? If that's what you have in mind, then be mindful of the recent news where the Chinese tech giant Tencent in compliance with orders from the State Administration for Market Regulation, waived its exclusive right to music copyrights.

On 12 July 2016, Tencent invested in China Music Corporation ("CMC"), acquiring 61.64% of total shares in CMC and thus gaining the sole control of CMC ("the Merger Deal"). In December 2016, the merged entity was renamed Tencent Music Entertainment Group. On 6 December 2017, the Merger Deal was completed. In January 2021, based on a tip-off, the State Administration for Market Regulation ("SAMR") initiated an investigation into the Merger Deal, suspecting Tencent of engaging in unlawful acts of concentration of business operators.

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