Chanel's N° 5 iconic eau de perfume was released in 1921
and has become quickly synonymous with sophistication and luxury.
Since then, it has suffered many attempts of imitation and today we
will go through one of the last of these attempts, N° 9 Flower
of Story.
Presumably the inspiration for Chinese fragrance producer Yiwu
Story of Love Cosmetics Co., Ltd. (hereinafter
"Defendant"), who's N°9 perfume looked
surprisingly similar in both its packaging and branding.
In 2019, Chanel filed a lawsuit against Yiwu Story of Love
Cosmetics Co., Ltd. (hereinafter "Defendant") in front of
the Shaanxi Intermediate People's Court citing unfair
competition under Art. 6 of PRC AUCL, claiming Defendant's
perfume being similar to Chanel's iconic fragrance was enough
to cause consumers' confusion.
