The establishment of the State Administration for Market
Regulation ("SAMR"), combines the role of six former
regulators, the Antimonopoly Bureau of the Ministry of Commerce
("MOFCOM"), the Price Supervision and Antimonopoly Bureau
of the National Development and Reform Commission
("NDRC"), the Antimonopoly and Anti-unfair Competition
Bureau of the State Administration of Industry and Commerce, the
Antimonopoly Commission Office of the State Council, the State
Quality Supervision Inspection and Quarantine Bureau, and the State
Food and Drug Supervision Administration.
Following their establishment, SAMR announced an in-depth
enforcement sweep, focusing particularly on the online and pharma
industries. This targeted campaign began on May 17th and will
continue through until October 2018. The targets of the campaign
will be market confusion acts, trade secret infringement, and
internet-related misconduct.