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ARTICLE · 29 APRIL 2020

What's Your Type? Intellectual Property Rights In Fonts And Typefaces

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Recently, a Toronto artist known as Dreeem has garnered attention for their COVID-inspired "We're all in this together" signs.

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Recently, a Toronto artist known as Dreeem has garnered attention for their COVID-inspired "We're all in this together" signs. Copies of Dreeem's sign now appear in many storefronts across downtown Toronto and were offered free for download through their Instagram account.

The notable feature of this sign is not simply the now ubiquitous expression, but the distinct style of the lettering made famous by the bygone Honest Ed's discount store that is familiar to many Torontonians. The original Honest Ed's signs were hand-written in bright, bold colours and exude nostalgia, harking back to days when no one had heard of the phrase "social distancing". Dreeem's signs mimic this style and harness that sense of nostalgia to further their message of collaboration and empathy.

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