ARTICLE · 10 JANUARY 2025

UPDATE – Luxury Resale: Permanent Injunction Proposed For Chanel

Brion Raffoul

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If granted, WGACA would face strict limitations on its use and sale of pre-owned Chanel™-branded items.

CanadaIntellectual Property

Gabriella Fortugno

What the Injunction Could Mean for WGACA

If granted, WGACA would face strict limitations on its use and sale of pre-owned Chanel"-branded items.

The proposed injunction would prohibit WGACA from:

Using any and all Chanel" trademarks;
displaying Chanel" runway, marketing, and print photos;
using hashtags with the word "Chanel";
using discount codes or promotional materials with the word "Chanel";
referencing the name, image, or likeness of the founder, Gabrielle "Coco" Chanel;
making claims, representations, or statements relating to the authenticity of Chanel"-branded products.

The injunction also sets out specific rules for selling pre-owned Chanel"-branded items:

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