ARTICLE · 20 MARCH 2024

UPDATE – Luxury Resale: Chanel Seeks Permanent Injunction Against WGACA

Brion Raffoul

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In February 2024, Chanel™ was awarded $4 million in statutory damages for trademark infringement related to the sale of counterfeit Chanel™-branded products.

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Stephanie Williams

In February 2024, Chanel" was awarded $4 million in statutory damages for trademark infringement related to the sale of counterfeit Chanel"-branded products. The courts have not yet granted the equitable remedies sought by Chanel". As we previously reported, possible equitable remedies include disgorgement (giving profits from the sale of Chanel" goods to Chanel") and injunctive relief.

Chanel" is now seeking a permanent injunction to prevent WGACA from participating in infringing activities and unfairly competing with Chanel". Chanel" aims to prevent consumer confusion by restricting WGACA's use of Chanel" trademarks, unauthorized advertising, and the sale of altered or repaired Chanel"-branded products. Chanel" also intends to restrict WGACA from making claims about the genuineness of Chanel"-branded items without proper documentation. If granted, this may impact resellers' ability to advertise authenticity without Chanel"-issued documentation.

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