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ARTICLE · 05 JULY 2021

Registering Your Trademark Abroad: Is The Madrid Protocol The Best Strategy?

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This is the first article in the series on the Madrid Protocol in Canada; it will focus specifically on international filings made by Canadian companies.

CanadaIntellectual Property
Patricia Seguin
Patricia Seguin
Jane Wu
Jane Wu
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The Madrid Protocol is celebrating its second anniversary in Canada! Since it came into effect on June 17, 2019, Canadian businesses have more than one string to their bow to protect their trademarks in Canada and internationally. This is the first article in the series on the Madrid Protocol in Canada; it will focus specifically on international filings made by Canadian companies.

Madrid Protocol Application or "International Application": What Are We Talking About?

You may have heard of an "international application" or "international registration" of trademarks. Contrary to what the term "international" implies (and which may be misleading!), the international application or registration is not an application or registration that automatically covers every country in the world.

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