Granting Licenses Without Jeopardizing Your Trade-Mark In Canada

Granting licenses has practically become an integral part of using and developing trade-marks. It helps expand a trade-mark's reach to cover a wider range of goods and services while mitigating the financial risks normally associated with this type of expansion; the owner of the trade-mark can rely on the expertise and network of businesses already established in the relevant areas of trade. This way, a company that owns a strong trade-mark in its primary line of business can maximize the financial advantages of its prominence and fame. In the wake of recent Supreme Court of Canada case-law, one might even go so far as to say that the significant use of a trade-mark in association with a diversified range of goods and services is an important factor when claiming broad protection as a famous mark.