ARTICLE · 13 AUGUST 2024

Essential Tips For Licensing Your Brand!

Brion Raffoul

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Is your business a franchise, or are you thinking of turning your business into a franchise?

CanadaIntellectual Property

Stephanie Williams

Spencer Faubert (Summer Student)

Is your business a franchise, or are you thinking of turning your business into a franchise?

Are you planning to expand your business into other regions or new markets?

Are your products re-sold by other businesses (e.g., software pre-installed on others' hardware)?

These are some scenarios in which businesses should be thinking about licensing their trademarks, brands, logos, and/or slogans.

Licensing can open new doors and benefit your business, if done correctly! Advantages of licensing include increasing revenue, broadening your market presence, and forming strategic partnerships. If you think that licensing could be a good opportunity for your business, read on for some guidance and helpful tips!

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