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ARTICLE · 29 SEPTEMBER 2025

Designing The Future - Balancing Heritage And Innovation (Podcast)

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It's not uncommon for design-led businesses to have a rich heritage, but how do you make the most of that legacy while staying relevant to modern consumers?

CanadaIntellectual Property
John Coldham
John Coldham
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It's not uncommon for design-led businesses to have a rich heritage, but how do you make the most of that legacy while staying relevant to modern consumers?

In this podcast, our Head of Brands and Designs LawJohn Coldhamis joined by a panel of leading designers to explore how businesses can strike the right balance between heritage and innovation.

This episode was recorded as part of the London Design Festival, where we celebrate the creativity and commercial impact of design.

Our guests include:

  • Sau-Fun Mo, Head of Design at the London Transport Museum;
  • James Dwyer, Creative Director and owner of Lumsden; and
  • Dan Flashman, Creative Director at Tangerine.

Together, they share personal insights on how heritage can build trust and emotional connection, especially in challenging economic times, while also discussing the risks of appearing outdated.

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