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ARTICLE · 14 FEBRUARY 2025

A Trademark Catfight

Nelligan Law
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Move over grumpy cats and Insta-famous felines—we've got a new kind of catfight to talk about, and it's happening in the trademark world.

CanadaIntellectual Property
Erin McEwen
Erin McEwen

Move over grumpy cats and Insta-famous felines—we've got a new kind of catfight to talk about, and it's happening in the trademark world.

Puma, the German athletic wear giant, has decided to unleash its claws on Tiger Woods's company, Sunday Red LLC, over their U.S. trademark application for the design mark "SUN-DAY RED." And yes, it's just as dramatic as it sounds.

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"Sunday Red" is synonymous with Tiger Woods, who famously dons a red shirt on Sundays during tournaments. It's practically his superhero cape—except it's Nike-branded and, you know, doesn't help him fly. Tiger's company is now attempting to register not only the phrase but a design mark for apparel and other goods. Sounds straightforward, right? ...nope!

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