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ARTICLE · 18 SEPTEMBER 2024

AI In Financial Services: Are Consumers Better Protected, Or More At Risk?

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Artificial Intelligence (AI) has the potential to reshape the financial services sector and transform how customers interact with their information, but it also raises important challenges...

CanadaFinance and Banking
Brigitte Goulard
Brigitte Goulard
Nic Wall
Nic Wall
Lauren Nickerson
Lauren Nickerson
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Artificial Intelligence (AI) has the potential to reshape the financial services sector and transform how customers interact with their information, but it also raises important challenges and risks. We weigh the tradeoffs of integrating AI into the financial services space, asking the question: "is it worth the risk?".

Efficiency and ease: advantages of AI

AI introduces a new suite of tools into the financial sector and more broadly. Used in the right hands, the next generation of AI-powered tools can help financial services and products reap a host of benefits for both their consumers and the company's bottom-line.

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