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ARTICLE · 21 APRIL 2011

Online behavioural advertising code released – How do you want your cookies crumbled?

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In brief: Industry coalition releases voluntary Guideline - Web users to have ability to opt out of OBA In late March 2011, an Australian advertising industry coalition released its Australian Best Practice Guideline for Online Behavioural Advertising (OBA, also known as Interest Based Advertising).

AustraliaMedia, Telecoms, IT, Entertainment
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In brief: Industry coalition releases voluntary Guideline - Web users to have ability to opt out of OBA

In late March 2011, an Australian advertising industry coalition released its Australian Best Practice Guideline for Online Behavioural Advertising (OBA, also known as Interest Based Advertising).

What is Online Behavioural Advertising?

Often in website terms and conditions and privacy policies, the website provider alerts the web user that the website collects "cookies" from users during their visits to the website.

You will have noticed that when you are doing searches online or regularly using a news portal or Facebook, advertisements pop up that seem uncannily close to your interests. This is online behavioural advertising. This is where the history of the activity on a device is used to generate more targeted advertising.

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