One of the most important aspects of a consumer buying a product
or engaging a service is knowing that it meets a certain standard.
One way that can assist brands to communicate that their products
or services are of a high standard is potentially by the use of a
certification mark.
In Australia, a certification mark is a guarantee that a product
or service meets a set of standards that are enforceable upon the
owner of the mark. As such, it's an effective way of building
customer trust and guaranteeing quality in a product or service. A
certification mark is obtained by way of an application made to IP
Australia (the body that administers intellectual property rights
for patents, trade marks, registered designs and plant
breeder's rights in Australia) however, unlike a standard trade
mark, the Australian Competition & Consumer Commission (ACCC)
is also part of the application process. As a result, there are
additional rules and guidelines involved in a certification
