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ARTICLE · 06 AUGUST 2017

Protecting your brand at the border

It is important that you are vigilant about protecting your intellectual property from infringement.

AustraliaIntellectual Property

As an intellectual property rights owner of, it is important that you are vigilant about protecting your intellectual property from infringement and maintaining the reputation and value of your brand and/or products. Counterfeit products which are imported in Australia can impact on and undermine the growth of a brand and its presence. The Australian Department of Immigration and Border Protection however does provide some comfort to brand owners against counterfeit importation by giving them the option of lodging a Notice of Objection to stop the flow of counterfeit products at the border.

What is a Notice of Objection ("Notice")?

A Notice is a document that allows the Australian Border Force to seize imported goods that are suspected of infringing trademark and/or copyright rights that are the subject of the Notice. A Notice is lodged by Intellectual Property owners (or in some cases authorised users) who are concerned about the potential damage to trade,

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