Recently, the outbreak of COVID-19 has seen many businesses change their business strategies and business models to cope with the impact of this pandemic. Some businesses have been unable to operate at all, while others have had to scale back their usual operations or expand and engage in markets that they had not previously been involved in, in order to remain viable. The closing of business doors has seen traditionally dine-in only restaurants offering take-away, gyms, personal trainers and dance instructors offering more classes online, a flurry of activity in the home delivery sector and an increase in online engagement and interaction. Some businesses have also expanded their product availability and have branched out to sell other products such as hand sanitiser and toilet paper.
