Jeremy Drew > RPC > London, England > Lawyer Profile

Jeremy Drew photo

Work Department



Partner and Head of RPC’s IP and Technology Group and the Retail and Sport sector groups. Jeremy has extensive experience in those areas advising on disputes, advisory matters and transactions. Much of his practice has an international flavour, including worldwide transactions and leading complex international litigation and arbitrations. Jeremy has also spent time on secondment at a major retailer.

Jeremy’s work examples include: authoring the much publicised report into Sports Direct related working practices; large-scale IT disputes; advising the successful parties in the much publicised cases of: Jeff Blue v Mike Ashley (High Court – contract); Leofelis v Lonsdale Sports Ltd (Court of Appeal – licensing arrangements); Champagne Louis Roederer v J Garcia Carrion S.A (High Court – trade mark and passing off); significant transactional deals; international arbitrations including in relation to breach of contract and trade mark issues within franchise arrangements; acting for a Premiership football club in relation to HMRC investigations/litigation; sponsorship and endorsement agreements for major international sporting events; sports regulatory (including advising national governing sports bodies and in relation to national and international football rules and regulation). 


Trained Geldards; qualified 1993; partner Ashurst 2003; partner RPC 2006.

Previously external examiner and guest lecturer University of London LLM IT law course. Regular conference speaker (including the IP and IT Law Summer Schools Cambridge).

Publications include: contributor to Tottel’s Advertising Law and Regulation (2nd ed); contributor to Butterworth’s E-commerce Journal; co-author of an overview of UK Copyright, Getting the Deal Through – Copyright 2011/2012; ‘Declaratory Relief: Don’t Be Afraid to Ask’ JIPLP; Trade Mark World ‘Keyword referencing’. Regular Webinar presenter.

Winner of ILO’s UK Intellectual Property: Trade Marks, Client Choice award in 2013 and 2014.


Society for Computers and Law (SCL); International Trademark Association (INTA); Intellectual Property Lawyers’ Association (IPLA); Member of the British Association of Sport and Law (BASL);  LawInSport


Cardiff University (1990 LLB Hons 2(1)); Law Society Finals (1991 2(1) Hons); Higher Rights of Audience exams (2002 pass).

Lawyer Rankings

London > Crime, fraud and licensing > Gaming and betting

The gaming and betting team at RPC has a core specialism in advising interactive entertainment clients, including e-sports and online gaming platforms. Practice co-head Jeremy Drew is described as a ‘great tactician, leader and strategist’ – he regularly handles high-profile disputes, drawing on experience in licensing, and sports data and content matters. The team is jointly led by senior associate Josh Charalambous, who acts for B2B betting technology providers and sports betting companies. Commercial contract and licensing specialist Paul Joukador also supports the team.

London > Risk advisory > Corporate governance

(Leading individuals)

Jeremy DrewRPC

RPC has a broad range of corporate governance expertise relating to board-level matters and board effectiveness reviews, remuneration policies, regulatory matters, data protection work and diversity, equity and inclusion initiatives. The team, which is headed up by Jeremy Drew, Patrick Brodie and Matthew Griffith, encompasses practitioners with in-house, compliance and financial regulatory experience. Drew handles contentious and non-contentious matters pertaining to governance, culture and conduct, while Brodie is recommended for the design and implementation of corporate governance programmes and initiatives, and high-profile investigations and reputation management issues. Griffith is a name to note for corporate, commercial and regulatory issues, with a focus on the insurance and financial services sectors. William Hogarth joined in September 2021 from Clyde & Co.

London > Industry focus > Retail and consumer

(Leading individuals)

Jeremy DrewRPC

The ‘very responsive and knowledgeable team’ at RPC is able to advise on the full spectrum of retail matters. Its clients span across a multitude of sectors, with particular emphasis in the fashion and beauty arenas; clients include House of Fraser, Tommy Hilfiger Europe, Dolce & Gabbana and Charlotte Tilbury. The practice is led by both Jeremy Drew and Karen Hendy. Drew’s expertise enables a deep understanding of both contentious and non-contentious matters, including multi-jurisdictional arbitrations, while Hendy advises listed companies and their subsidiaries with particular expertise in overseeing distressed purchases and acquisitions. Ciara Cullen is singled out for her long-standing experience in the drinks industry. Internal changes include the arrival of commercial litigator Rathi Thiagamoorthy from Dentons and commercial senior associate Hettie Homewood, who previously worked in-house at ghd.

London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design

High-profile contentious IP matters in the retail, fashion, media, sports and technology sectors are where RPC excels. With a number of long-standing clients and an international reach, the team regularly advises on copyright and trade mark infringements before the High Court. The practice is co-led by Jeremy Drew, who maintains a broad practice, and David Cran, who specialises in technology disputes and transactions. Ciara Cullen co-leads the food and beverage sector group and is also a retail disputes specialist. Trade mark specialist Ben Mark has extensive expertise in enforcement work, licensing agreements and passing off claims.

London > TMT (technology, media and telecoms) > Sport

RPC is recommended for its commercial and sports regulatory work, with clients including Premiership Rugby club Saracens. As well as handling sports retail matters for clients such as Sports Direct, the team is instructed by technology and social media businesses on sports and esports-related commercial and data issues. Practice head Jeremy Drew offers expertise in sports retail, licensing, sponsorship deals, disputes, regulatory issues and gaming. Associate lead for the sports group Josh Charalambous is a sports disputes, commercial and regulatory specialist.

London > Industry focus > TMT

RPC‘s TMT group is well known for its work for clients in the technology sector, from start-ups to the biggest names in the industry. The firm provides support on the full spectrum of matters, from contract and regulatory advice to fundraising and M&A transactions and through to dispute resolution, where it has an especially good reputation in technology litigation and acting for media defendants. Jeremy Drew leads the team, bringing broad experience across contentious and non-contentious technology matters. Senior partner Oliver Bray is a key contact for prominent technology clients, and is well known for his wide commercial expertise, which extends to digital, consumer, advertising, data protection, regulatory, and content issues. David Cran heads up the technology disputes practice, while Mark Crichard leads on complex contracts and outsourcings.

London > TMT (technology, media and telecoms) > IT and telecoms

Technology is a core strategic focus for RPC‘s practice; the firm’s technology and outsourcing group is strong in acting for start-ups and well-established, major technology clients. The team handles technology contracts, regulatory advice, fundraising issues, and M&A mandates for clients in the financial services, retail, IT and insurance sectors. The group is also highly adept in dispute resolution, having acted in several high-profile cases, including representing Google. Mark Crichard is head of the technology and outsourcing group, advising clients on contracts and systems procurement and implementation projects. Jeremy Drew leads the TMT group and is active in contentious and non-contentious work for technology clients, and Tom Purton adds to the team’s outscoring practice, while Charles Buckworth is also notable for his work in the financial services arena, assisting clients with IT transactions and projects.