Adv Ivelina Cherneva KC > Dinova Rusev & Partners > Sofia, Bulgaria > Lawyer Profile

Dinova Rusev & Partners
17, Vasil Aprilov Str.
1504 Sofia

Work Department

Corporate & Commercial, Tax Law




Ivelina is a partner with Dinova Rusev & Partners. Her Corporate & Commercial practice includes company formation, ongoing corporate governance, complex transactions including different type of business restructuring and corporate reorganizations raising from implementation of financial mechanisms.

She has significant experience in Mergers & Acquisitions transactions and applications for anti-monopoly clearances, as well as expertize in solving different competition issues.

Ivelina is one of the leading Bulgarian experts in unfair competition, misleading advertisement and consumer protection law. She also has extensive experience in advising online trading activities, product labelling and advertising regulations.

Her other core specialty is assessment of marketing campaigns for compliance with unfair competition rules and any other regulatory issues for the retail business.




Women in Business in Bulgaria – Member

Bulgarian Private Equity and Venture Capital Association – Member

Bulgarian Entrepreneurial Association – Member


Admitted Sofia Bar, 2009
Sofia University St. Kliment Ohridski, Master of Laws, 2005
MBA, University of National and World Economy, Bulgaria, 2012

Lawyer Rankings

Bulgaria > EU and competition

Dinova Rusev & Partners competition lawyers excel in matters relating to merger control and the related regulations, competition violation cases, abuse of dominant market position and competition issues related to advertisements. The team advises both domestic and foreign clients across the energy and fuels sectors and manufacturing and retail companies. Milen Rusev leads the practice and has extensive experience advising on all competition aspects of M&A transactions, while Ivelina Cherneva advises on unfair competition cases and provides ongoing advice relating to competition law.

Bulgaria > Commercial, corporate and M&A

The corporate and commercial team of Dinova Rusev & Partners is well equipped to handle M&A transactions, through the expertise of the team led by founding partner Anelia Dinova and Ivelina Cherneva. Dinova focuses her work on the structuring of transactions and deal negotiations, while Cherneva specializes in unfair competition and consumer protection next to commercial matters and M&A deals.